Engaging for Growth at Labour and Conservative Annual Conferences

With business rates retention helping replace the Revenue Support Grant by 2020 and the on-going devolution drive, local government is achieving great strides in promoting local economic growth.

But with all areas of the country calling for investment to support growth or packaging deals to present to Government, how can competing areas stand out amongst the crowd? What is their unique selling point? And how can they engage local communities in growth?

Taking place on the penultimate morning of this year’s conference, our breakfast discussion Engaging for Growth – How to Market your Place Effectively and Engage Communities in Growth will bring experts in place marketing, community engagement and local government together to review the best approach to competitive place marketing.

On 27th September in the ACC in Liverpool and 4th October in the ICC in Birmingham we discussed these issues with an expert panel comprising of:

  • Jonn Elledge, Editor of CityMetric (a New Statesman publication) and journalist, chairing
  • Ruth Cadbury MP, Member of Parliament for Brentford and Isleworth and former Hounslow Councillor.
  • Simon Anholt, has worked with the Heads of State and Heads of Government of more than fifty countries over the last twenty years, helping them to engage more productively and imaginatively with the rest of the world, Founder of Good County, the Global Vote and the Good Country Index
  • Professor Tony Travers, a leading academic on the subject of Local Government and Director of research group LSE London
  • Jan Jennings, Head of Communications, West Midlands Combined Authority
  • Dr Robin Pharoah, a community engagement specialist from Future Agenda and panel member of the Westco Commission