Digital engagement & Social Media

Digital Engagement – the Richmond Council approach

This week, Westco’s very own Elinor Firth gives us her approach on Social Media in her current role as Head of Communications at Richmond Borough Council. How should Councils behave on Social Media?  Whilst all councils have now embraced the need to use social media to engage and inform residents, I am a firm believer […]

Place Making Wolverhampton

Place Making in the City of Wolverhampton – The Spirit of Possibility

This week, Strategic Director for Place at City of Wolverhampton Council, Tim Johnson talks to us about the cities place making journey.   Why is Place Making important to Wolverhampton? The City of Wolverhampton’s turned a new page, beginning a fresh chapter in its story. Tales of traditional, declining industries and of stalled investment due to economic […]

Strategic Place Making

Westco announces place making partnership with brand experts Earth

Westco are delighted to be strengthening our commitment to place making by joining forces with Earth a strategic brand consultancy. The partnership will aim to create and implement effective place making communication’s strategies to support local government targets. The partnership’s mission is to support areas across the UK in attracting investment that leads to growth and provides […]

Founder of Transmute - Tiffany St James - Public Sector Digital Communications

Top 10 Public Sector Digital Communications Challenges

As part of our panel of experts,Transmute founder, Tiffany St James shares with us her Top 10 challenges for Public Sector Digital Communications. Before Setting up Transmute, Tiffany spent over a decade working on Digital change programmes across Central Government in her role as Head of Social Media. Delivering digital strategies, embedding digital capabilities and running behaviour-change […]

Westco appoints new Executive Creative Director – Jon Lilley

We are delighted to announce, Jon Lilley has joined Westco as our new Executive Creative Director.  Prior to joining the agency, Jon worked as Creative Director of Archant Dialogue, the content agency, where he was responsible for the creative and digital teams. In his time there, he more than quadrupled the digital and video output of […]

The Future of Digital and Customer Engagement

Digital and Customer Engagement Panellist Sarah Lay gives us her insight on the event. The original article can be found here The 17th floor of Westminster City Hall turns out to be a great place from which to watch the sun set over the London skyline and I was lucky enough to find myself there at […]

Ethics Trump PR

As part of our panel of experts for this year’s Labour and Conservative Party Conference events, Simon Anholt provides us with a guest blog on workable models for public sector marketing. This article originally appeared in the Local Government Chronicle. Countries, cities and regions, in the age of globalisation, compete with each other for their share […]

Place Marketing

Place Marketing: Meeting the 2020 business rates retention challenge

If you’re wondering why you need a place marketing strategy more than ever, here’s why. The funding landscape has changed and changed for good. By 2020 the revenue support grant will be consigned to the history books. It will be replaced by growth incentive mechanisms such as business rates retention and the new homes bonus. […]

How to influence audiences in a complex and fragmented multimedia world

In our latest guest blog, Allan Ross, Head of Communications at the Wales Office and Westco Commission panel member, presents the government’s response to the changing media landscape and the need for targeted communications in the information age. How does a modern Government communications service influence its audiences in an increasingly complex and fragmented multimedia world? That […]

Back to the Future – a brief history of the residents’ survey and what the future may hold

This week, Westco’s Jen Compton presents the value of the resources being developed by the Westco Insight Network, a free informal network focused on getting the very best out of opinion research in the public sector. We want the network to help all those involved reduce duplication, share best practice and make the best use of their […]